Lemonade started off as an experiment. Because of this, I used my husband's domain name (with his permission) and tacked the site off of it. Lemonade grew very quickly, and I have not gotten around to getting my own domain, especially as my DH is not presently using the Greensim one.
It's a catch-22 situation: I am reluctant to put money into the site because it doesn't make money (less than 3 digits a year in advertising revenue). I do not feel that with the time and effort I put into the site that I should end up actually paying to run it as well. Breaking even is ok, making a tiny bit of income to treat myself to, say, a bar of fair-trade organic chocolate once a year is better.
I am also not I a hurry to rename the 100+ pages and thousands of links to suit a new domain address! I have written the entire site in my own very pedestrian Alleycode HTML, so each element must be separately changed. I know NOW how to avoid that, but the deed has been done, and I am reluctant to put in the hours to fix it at the moment.
On the other hand, Lemonade would be easier to find were it to possess its own domain. I'm sure there are many who wonder about the connection between my husband's building energy business, and a website full of educational resources! Now at least you know how it came to be.
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